CLIENT
Veet USA

AGENCY
Oliver

GCD
Todd Landaker

PHOTOGRAPHER
John Sterling Ruth

DESIGN LEAD/ART DIRECTOR
Stephanie Daniele

ILLUSTRATOR
Cynthia Cesarski


50 shades of pink

It began as a proactive project to bring a more modern look to Veet USA and resulted in a Design System, a 5-day photoshoot, and lots and lots of pink. And while Veet is a hair removal brand, it also aims to normalize body hair.

Veet-1
Veet-10
Typeface-1
Typeface-2
Veet-6
Veet-3
Veet-4
Veet-5
Leaves-Pattern
Veet-7
Veet-8
Veet-9
Packagine
Veet-11
Veet-12
Glitter-Swipe
Summer_Bikini-String-Pull-1
Sugar-Wax-Drip-2
NYE-Glitter-Blow-1
Yoga-Gel-Cream-Pump-1
Bikini-Wax-1
Hairy-Monster-Slippers-V2-1
Gel-Cream-in-Bunny-Slippers-1
Wax-Strip-Pull-Apart
Spin-The-Bottle-1
Smooth-AF
Hand-Thigh-Rub-1
Summer_Sunglasses-1
Rainbow-Toe-Socks-1
Bubblegum-Pop-1
Lightening-Bolt-1
Veet-Shoot-1-1
Veet-Shoot-3
Veet-Shoot-2
Veet Photoshoot 2022 Inspo Sess
Veet-Shoot-5
Veet-Shoot-6
Veet-Shoot-7
Veet-Shoot-8
Veet-Shoot-9
Veet-Shoot-10
Veet-Shoot-11
Veet-Shoot-12
Insta-Feed
Stories
Design-System
BTS
BTS-1
BTS-2
BTS-3-1
Veet Photoshoot 2022 Inspo Sess
Veet Photoshoot 2022 Inspo Sess
Veet Photoshoot 2022 Inspo Sess
Veet Photoshoot 2022 Inspo Sess
Veet Photoshoot 2022 Inspo Sess
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