CLIENT
Sotheby's International Realty

AGENCY
Bleublancrouge

ART DIRECTOR
Stephanie Daniele

COPYWRITER
Mary Wilkinson

We Are Agents

We were asked by Sotheby’s to develop a messaging framework and the assets necessary to effectively communicate a managerial change to their office managers, agents, and affiliates, in an effort to assuage any concerns they might have with this change. We created an empowering manifesto that conveyed emotion, aspiration, and a transformative impact you can only get as an agent for Sotheby's. Unfortunately, this integrated campaign never went live, however, one rogue piece did make into LA Confidential.

Proposed wrap for New York Times

LA Confidential (published)

 Only Sotheby's

Sotheby’s International Realty represents the most exceptional properties in the world, and a lifestyle that is truly in a class of its own. The goal of the campaign concept was for agents to showcase their properties in a way that empowers people, inspiring them to seek out their dream home and life, while recognizing that only one realty brand can deliver it. This campaign officially launched at Sotheby’s Global Networking Event (GNE) in Vancouver and will be seen in multiple countries and across multiple digital channels, as well as in print.