Lance Parker is a New York based nutritionist, coach, and personal trainer to numerous high-performance individuals. This is his story; a story of potential. The characters in the wordmark indicate that potential is always in the process of manifesting and is never “done,” because high performance individuals are always improving; becoming something more. Inspired by a beautiful sans serif typeface, this wordmark is fully customized. It‘s modern, intriguing, and appeals to luxury design.