CLIENT
Peller Estates

AGENCY
Smaller Agency Ltd

In vino veritas

In 2018, Peller Estates launched a line of red and white wines, which hit LCBO stores across Canada. I was subsequently awarded the opportunity to develop the entirety of the branding: from name generation to romance copy. The name (GEM), has since changed but the design and tonality remain the same.

An array of brand names and designs were created before market testing. Below is the shortlist of contenders prior to the confirmation of GEM as the new brand.