CLIENT
Sotheby's International Realty

AGENCY
Bleublancrouge

ART DIRECTOR
Stephanie Daniele

COPYWRITER
Mary Wilkinson

We Are Agents

We were asked by Sotheby’s to develop a messaging framework and the assets necessary to effectively communicate a managerial change to their office managers, agents, and affiliates, in an effort to assuage any concerns they might have with this change. We created an empowering manifesto that conveyed emotion, aspiration, and a transformative impact you can only get as an agent for Sotheby's. Unfortunately, this integrated campaign never went live, however, one rogue piece did make into LA Confidential.

Proposed wrap for New York Times

LA Confidential (published)