Right on the heels of launching a brand campaign "Defy Normal" with Plan International Canada, Bleublancrouge launched a holiday campaign with hooves. Gifts of Hope is a program that inspires people to give something more than a normal gift; something that could transform the life of a family across the world. These gifts include clean water, school supplies, and goats. Goats provide food and a steady income, and unfortunately it’s considered normal for some families to live without either. Defy Normal is more than a campaign message. It’s a call to action. A rallying cry. It’s a way of life that we want all people to embrace, even during the holidays. That’s why last season, we didn’t just ask people to Defy Normal, we asked them to Defy Normal gifts.