Strategy Magazine challenged Bleublancrouge, their 2018 Silver DAOY winner, to create content for the inside back page of their March issue. The back page is typically “insider humour” but it is higher-brow humour with a bit of an edge. We came up with a mock print ad that skewered advertising industry double-standards. Insight: The ad industry hires young talent at the expense of seasoned talent’s wisdom and experience. Our idea was to create an anti-ageist cream to help “older” ad professionals draw attention to their experience and viability.